IH HOTLINE: Did I make the right decision to study hospitality? 我学习酒店管理专业是正确的选择吗？
We received the following questions from Zhang, who is from Zhuhai, China!
Dear IH Hotline,
I hope my message finds you well.
At this unprecedented time, I have a question regarding my personal professional development. I would like to know how could I develop my skills to best cope with the changing hotel environment, and adapt them to work once COVID-19 is over? And how much has COVID-19 affected the recruiting demand for the hospitality industry in China? As a young hospitality talent who has invested much on overseas education, I wonder how could I maximize my value in the hospitality industry, which normally is perceived as a relatively low-paid work sector?
Thank you for your efforts in advance, and I look forward to your reply!!
Thank you for your questions and for reaching out to the IH Hotline! We will start with answering your last question first:
Q: As a young hospitality talent who has invested much on overseas education, I wonder how could I maximize my value in the hospitality industry, which normally is perceived as a relatively low-paid work sector?
A: Let’s start with thinking about the ROI (return on investment) for your hospitality education. By studying hospitality, you have learned/experienced the following:
Exposure and ability to work with diverse people
Customer service mindset
Living/working in other countries
Business basics, operations and finance
What’s even more of an ROI for your education is that the skills listed above can be applied to ANY industry – a great advantage to you and your future!
As for salary, one thing to keep in mind is that entry level salary, is just that – entry level salary.
In any job, you have to start with the basics. The more experience & expertise you acquire, the more valuable you become and the better positioned you are to negotiate your salary and opportunities for promotion. As mentioned above, your skillset is 100% transferrable. If working in a hotel or restaurant is not for you, explore other industries for your career that utilizes your valuable hospitality skills.
Our Stay Inspired Interview Series can help you explore these alternative career paths: https://www.inspirehospitality.com.cn/stayinspired
Q: I would like to know how could I develop my skills to best cope with the changing hotel environment, and adapt them to work once COVID-19 is over?
A: The most critical skill needed for a changing hotel environment is adaptability. Adaptability is the ability to remain calm, collected, and finding opportunities to overcome difficult situations like COVID-19.
Below is a list of how hotels have changed since COVID-19 and you can think about how you can adapt to this new reality for hotel operations:
Food delivery/ drive-through services
Temperature checks through body scans, facial recognition, QR codes
Strict guidelines for cleaning/ sanitizing guest rooms and public areas
Diverse marketing communication platforms and brand messaging
Cost savings through reduced operations and services
Q: And how much has COVID-19 affected the recruiting demand in the hospitality industry in China?
A: According to the HVS report “COVID-19 and the Chinese Hotel Sector”, hotel owners and investors reported a reduction of frontline staff by 75-80% through measures that included reducing hours and clearing annual leave. The report also highlighted short-term and long-term measures that hotel owners are considering as part of a long-term strategy:
Increase proportion of local employees
Raise commission and reduce base salary
COVID-19 is not the last crisis that will impact our industry, but your hospitality training has equipped you with the essential skills to overcome any crisis – another valuable ROI!
Submit your questions to the IH Hotline by writing to firstname.lastname@example.org with the subject line IH HOTLINE.
Inspire Hospitality - we want to do just that!
根据豪威盛“新冠疫情对中国酒店业影响”的研究报告，酒店业主和投资方提到因为在采取了减少工时和提前清零年假的措施后，一线员工的流失率达到75% - 80%。报告还重点提及长期应对战略角度，酒店业主将会采取的一些短期和长期的举措：
如果你也想提问，请将邮件发送到 email@example.com，并在题目处标明“IH HOTLINE”
Inspire Hospitality, 我们想要激发人们的好客之情！